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Titled as a multipurpose workout "machine" and native to the Jump Stretch Fitness Center (the world's first all rubberband gym) the FlexBand focuses on "progressive resistance training". FlexBands have been proven effective for flexibility workouts, injury rehabilitation, and weight training over the past two decades.
The Inventor 
Invented by Dick Hartzell (also known as the "Rubberband Man") in 1980, the FlexBands are series of large seamless rubber bands fused together in layers on mandrels to promise effectiveness as well as durability.
How It Works 
The FlexBands work by wrapping the FlexBand around the body or body's extremities to produce natural and healthy ranges of motionand variable-resisted-active-isolated-stretching. We have found that the majority of people neglect the stretching portion of their exercise programs. If they do stretch, it takes too much time and tends to be very boring to perform static stretches. The FlexBand can be used to vary the resistance and actively isolate each specific muscle. This in turn cuts your stretching time in half with better results and a fun approach.
Varied Uses Another way that the FlexBand can be used is for strength and cardiovascular gains for weight lifters and aerobic practitioners.  Strength gains can be achieved by attaching the Flexband to free weights or manipulating them around the body for resistance.
When incorporating them into a weight lifting and an aerobic workout scenario, the bands provide variable isotonic exercise, meaning that the pressure changes throughout the range of motion. The resistance increases as the exerciser's angle improves, making this a safe and effective training method.
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